Get Your Subscribers To Read Your Emails - Using These 3 Email
By Ashley Keane, Sat Dec 10th
As home based business owners, when we do marketing by email weask ourselves, "Why are many of my subscribers not reading myemails? Why are they not buying my products?" There are many reasons why your subscribers don't WANT to buyYOUR products. The 3 most common reasons are:
1. Every email they get from you is about products that helpedyou. 2. They feel you don't really want to solve their problemsbecause you don't know anything about them- but their emailaddress. 3. Your emails have a "one size fits all" message. Your emailsmake them feel like one in a crowd, not like a specialsubscriber.
It's not too late to change those common mistakes! Commit toreally care for them. You'll see them forwarding youremails and you'll get more free targeted traffic!
Even more, they'll look forward to hearing from you. Hence, makethem feel special using these 3 tips in your email marketingcampaign.
Tip 1) Don't send the same message to all your subscribers.Have your subscriber list divided into at least 3 sublists likeby country, US state, date subscribed, and interests.
Sublist 1: Country, US state of where they live
Have a great product you know will help your subscribers savetime? Don't tell all your subscribers about it at the same time.Think of ways to make your various subscribers feel special.
- For instance, let's say most of your customers live in Ohio.Make them feel special with an email that says something like: - I'm writing to you because you live in Ohio and your state isone of my top 3 states served. In other words, more subscribershave bought my product "5 tips ebook" than in most states in thecountry! As my way of saying thank you, I'm offering you, (andonly my Ohio subscribers) this related product at 40% off thepurchase price! I'm only offering this special for 4 days. After4 days, all my subscribers and website visitors will need to buyit at regular purchase price. I'm glad to serve you.
Sublist 2: Date they subscribed
Think of ways you can mention the date they subscribed to yournewsletters and product offers. - For example, Hi Julie, you subscribed to my "top restaurantsin Maghreb" newsletter in September. September 14 is my birthdayand I'm happier every year knowing that I've helped people likeyou Julie, save time and money eating well in Maghreb. As my wayof saying thank you, I'm sending this free special report on"How to cook a delicious Maghrebin Tangia in less than 20minutes" to all my subscribers who subscribed in September.
Sublist 3: interests or preferences
Get to know your subscribers like you know your
friends. It'seasy and quick. In your emails begin to write a few lines onyour own interests.
- For instance, name where you went for a vacation, how youspent the weekend, or music preferred. Many subscribers willemail you back sharing their interests.
Tip 2) The first paragraph must include the specificbenefits they will get when they finish reading your email.
Your subscribers have too many emails to read. Why should theyread YOUR email? Write whether they'll get more money, time orlove with your information.
- For example, your "weight loss tips'" newsletter has anarticle on ordering meals at restaurants with natural sugars incarb-rich foods. How can you get your subscriber excited? Offerthe benefit of keeping the extra pounds off. For example: - Hi Julie, Welcome to this week's tips byofficialoverweightnomore.com . Today's article will show you howthese 2 natural sugars in carbs cut YOUR cravings by a whopping80%. Start eating them this week so you can beat mood swings andhave more energy during the day! Say goodbye to fatigue. Enjoy![article full text goes here]
Your subscriber will get excited about keeping the extra poundsoff when they read "cut your cravings by a whopping 80%." Yoursubscriber will be glad to know your helping them lose weightwith specific tips at the beginning of your email. You betthey'll skim over the article, and not put it off to read later.
Tip 3) Treat your subscriber like a friend by writingspecific emails, using numbers or percentages AND words like"you" and "your."
- For example, in your latest "weight loss tips" e-newsletteryou wrote 3 tips to help people lose body fat. Just how do yougrab your subscriber's attention? Be specific.
- Hi Julie, This week's tips fromofficialoverweightnomore.com will show you some foods that helpyou lose your body fat. Get ready to add the protein that meltsaway 20% of your body fat in your meals. The next time you'redining out, know which dairy to order so you burn 81% more bellyfat. [your specific tips and research proof goes here] See how using specific numbers like "20% of your body fat" makeyou WANT to read more?"
Once you use these 3 email marketing tips, many more of yoursubscribers will read your emails. Remember, send customizedemails to your sublists, and tell them specifically with numbersand percentages what benefit they'll get once they finishreading your email.
About the author:Ashley Keane offers tips on how to start an internet business &profitable internet marketing tips onhttp://www.EarnYourOwnMoney.com. Click onhttp://www.earnyourownmoney.com/SalewithEmail3.html to get YourFree 7 Tips on 'Writing Profitable Business Email Campaigns -like figuring out the best day and time to send them.' |
